Ardent designs custom hand coded websites based on HTML5 and CSS3 and also designs WordPress based websites and blogs. We have website design AND website development capabilities combined with business experience for sales and marketing.
We act as your business consultant for your overall web presence, and not just a website designer. Our objectives for delivering a website that meets your business needs center on what we call, “the four things”.
The four things, our objectives for your website:
communicate a compelling message
We work very hard to understand your business so your target customer feels they came to the right place to meet their needs. Correct site messaging provides them the visual and textual reinforcement to confirm you understand what they are looking for and your company has the capabilities and qualifications to meet them.
drive traffic to your site
We take that understanding of your business and use it to build Search Engine Optimization (SEO) into your website’s design. We also provide advice on how to drive traffic to your site. Our goal is to achieve organic search results based on your site content, site design, and the external sites that reference back to your site.
provoke visitor actions and generate leads
Our goal is to help grow your business. We strive to inform and engage your site visitor to take actions that lead to more business for your company. We design in “call-to-actions” designed to provoke site visitors to an action that engages them so you can capture more leads.
We set up the analytics for the site so you get the feedback and information you need for marketing campaigns and how to optimize your site for even better results.