• Benefits of our XHTML and CSS based design

At Ardent Media Design, we separate the content of the site using XHTML, from the visual presentation using Cascading Style Sheets (CSS) and the dynamic function of the site using JavaScript. This is standard Document Object Model (DOM) web design and it presents Ardent Media Design and our clients with many advantages and benefits.

Cost advantages:
Many of our customers do content updates themselves. They don’t need to call us.
Redesigns to support new browser versions are eliminated.
Consume less network and web server resources.
For many, it means a costly dedicated server is not required to host their site.
Don't pay extra for SEO! Our designs are inherently searchable.

Superior user experience:
Our sites are often 1/4th the code of traditional designs AND we use a global stylesheet that is cached in the browser. It means our pages load fast. Fast page loads and fast page transitions make for a strongly positive user experience.
Users see different page layouts designed for the specific content on the page rather than forcing users to see all pages in a three column layout as used in older table based designs.
Users can print their pages in a print format without requiring them to click on a “printable” page format link.
Use of ALT tags make our sites usable by people of all abilities and disabilities.
Our sites are reliable, stable, and consistent in different browsers. The strictly enforced standards in XHTML drive out sloppy coding practices inherent in HTML.
Our pages load fast and work in mobile devices.

Inspired by "Designing with Web Standards"